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Square Enix comes clean on cuts and closure

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Phil Rogers - CEO of Square Enix EuropeToday we found interesting info about developpers from Eidos Hungary [developer of the Battlestations series] and the interviews with Phil Rogers, european boss of Square Enix (they bought Eidos Company last year). There is the interesting (for us) part of this informations and interviews. That can exaplain, why official site is abandoned and spammed. Informations and interviews are taken from Develop Online.

The CEO of Square Enix Europe has braved a number of questions surrounding the publisher’s decision to cut staff at Io Interactive, virtually close a programming department at Beautiful Game Studios, and shut down operations at Eidos Hungary.

Phil Rogers sportingly took on all questions during the second half of his interview with Develop, though the first half of the Q&A session – in its broader context – was positive of the group’s recent successes and bold plans for the future.

The CEO confirmed for the first time that Square Enix had closed down its Eidos Hungary studio.

Square Enix Logo


Why did Square Enix close its Eidos Hungary studio?
We took the decision back in October, and this all goes back to the broad strategy of focusing on games that are either first or best.

We were pleased with Eidos Hungary [developer of the Battlestations series], but I think we realised that to be first or best in the RTS genre was going to be really challenging. It wasn’t necessarily something we were going to win.

On the balance of all that we decided that we would focus elsewhere and not move forward with the Battlestations IP and Eidos Hungary. It’s never a decision we take easily – the human costs of all these things is always something we truly appreciate – but again you have to look at this as a global business, which is what we had to do.

Last Updated ( Sunday, 25 April 2010 11:56 )  

Comments  

 
0 # Gaming-for-dummys 2010-04-22 17:07
in other words:

there is never going to be another sequal to BSM and BSP.

They abandoned it entirely. They realised that the BS style of play can never be mainstream and hence will never make BIG MONEY let alone make profit.

i am geussing that they never even got the developement costs out of the sales.

To bad
 
 
0 # Thade 2010-04-22 17:28
Lets be honest about it,it was kaput after BSm was released.
They made BSPathetic idiot proof with aa and targeting points and insta spawn so you could see where they were going with the franchise and in so doing killed it dead as no self repecting player plays bspathetic now.
Just looking at the traffic on the OFFICIAL site over the past few months should have given everyone a clue as to its future.
 
 
0 # Galm12 2010-04-23 01:04
Their gose the idea of BSA. (Battlestations Atlantic) :cry::
 
 
0 # Dreddnort 2010-06-07 03:07
Why did they buy Eidos, only to shut it down? Sounds like a poor strategic decision. Why not first or best, it just takes gusto, never stand still mentality. They are used to challenges I guess. They should sell the rights to BSM-P to another developer, someone smaller and more enthusiastic and move on. Poor promotions/advertising, lack of linier upgrade. BSM should have upgraded into BSP as a seamless progression of upgrade downloads with nominal cost. City of Heroes did exactly that and didn't skip a beat.
Dredd
 
 
0 # Dreddnort 2010-06-07 03:07
BSM/BSP could have advertised somewhat in the way Eve did it. Buy ad spots in major sites like New York Times, Yahoo, etc. The demo is killer, just like BSM, but not endless unlike BSM. Anyway, there are a thousand ideas for promotion of this fantastic product, Enix just gave up. Their line of games are relatively pedesdrian and they are probably cash cows, at least a few that I recognized. So they have no reason get excited.
Its just a shame. I'll play it till it stops working.
Dredd
 

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